Uber’s Future May Rely on Predicting How Much You’re Willing to Pay

Uber’s Future May Rely on Predicting How Much You’re Willing to Pay
Uber calculates riders’ propensity for paying a higher price for a particular route at a certain time of day. For instance, someone traveling from a wealthy neighborhood to another tony spot might be asked to pay more than another person heading to a poorer part of town, even if demand, traffic and distance are the same.

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